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About the application

A web application that allows users (geologists, petro-tech engineers) from the Oil and gas industry to use domain applications used by Geophysicists. Enabling these apps on cloud has major benefits:

1. One doesn't need a high end machine - save cost!

2. One can access them remotely - access to more users!

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The problem

The Solution

New workflow and a redefined user interface for the web application

1. Better UI - visual clarity, consistency, and modern appeal across the platform

2. Refined onboarding experience

3. Improved visual feedback mechanisms ……& more…!

Impacts of the solution

The hockey stick growth - more users on cloud!

But why was cloud adoption a necessity?

Design process and plan

Tweaking a legacy system with improvement in mind is similar to approaching a hungry lion's den.
What helped was collaboration, planning, and breaking down the problem into pieces.

Pain-points in existing user-flow

21 clicks to achieve a simple task…!!!

User goal : Opening the most recent piece of work

Design audit - Identifying issues in the existing interface

1. Subscriptions page:

2. Workspace - before cloud workstation has started

3. Workspace - after cloud workstation has started

Heuristic evaluation:

We discovered an efficient reference for this, called as Usability Evaluation for Business applications.

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Below is the report:

Personas

User interview insights

I led roadmap planning and facilitated stakeholder meetings, aligning teams on a redesign strategy to address these pain points while meeting business goals.

Selected voices to focus on from ocean of opinions

Our bets

We believe

1. The VM start along with user login will reduce time to access work

2. The 1st thing users want to see after landing is their most recent work, and apps

3. Providing users the control to launch application will simplify their main workflow

4. Letting users know about product and application updates will help in building trust

5. Users need technical control on demand and not always

Value proposition

Redefined brief

As a product company, we need to provide our end users a way to improvise their daily work experience which includes quicker access to work and applications. Additionally, we need to build trust of our customers, so that we can get more of them to onboard to the cloud suite

Proposed workflow

This workflow focuses on solving the key problems faced by our customers reducing the steps by 50% and cutting nearly 18 clicks!

Visual Design Elements:

Before:

After:

Key Screens:

1. Landing Page & settings

2. Landing with only apps and no projects:

3. App opening options

4. Project opening

Proving our bets:

Bet # 1 : The VM start along with user login will reduce time to access work

Bet # 2 : The 1st thing users want to see after landing is their most recent work, and apps

Bet # 3 : Providing users the control to launch application will simplify their workflow

Bet # 4 : Letting users know about product and application updates will help in building trust

Bet # 5 : Users need technical controls only on demand

Usability metrics and Validation

Feedback loops were constant. From Google analytics to user surveys, every iteration was shaped by real-world insights.

Within 6 months, we as a team has onboarded ~3K new customers, which is the ultimate achievement

Conclusion

Leading the product design the geologist's workspace has been a rewarding challenge. From redesigning the homepage to merging it with the workspace, we have worked to simplify the cloud workstation better in stages.

These efforts boosted user engagement and access to work, showcasing our impact. Despite challenges like meeting diverse user needs and staying ahead of trends, this role has been an inspiring journey of creativity and growth in SaaS.